Performance & Paid
Performance Marketing
Google Ads and Meta Ads campaigns engineered for qualified leads and profitable sales, not just clicks.
Why Performance Marketing matters
Paid media can generate demand faster than any other channel, but only when campaigns, creative and landing pages work together. Without that, budgets disappear into clicks that never turn into customers.
Our performance marketing team plans, launches and optimises campaigns across Google, Meta and other paid platforms with one goal: more qualified leads and sales at a cost that makes sense for your business. Every campaign is built on proper conversion tracking, so decisions are driven by data rather than guesswork.
Sound familiar?
The problems we hear most often, and how we fix them.
You spend on ads but leads are poor quality
We tighten targeting, keywords and qualifying questions to attract serious buyers
Your cost per lead keeps rising
We test creative, audiences and landing pages to bring acquisition costs down
You cannot tell which campaigns actually work
We set up proper conversion tracking so every rupee can be traced to results
Campaigns perform for a few weeks, then stall
We refresh creative and scale winners on a planned testing cycle
What's included
Everything we handle as part of your Performance Marketing engagement.
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Google Ads
Search, Performance Max, Display and YouTube campaigns built around buyer intent.
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Meta Ads
Facebook and Instagram campaigns for lead generation, sales and retargeting.
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Conversion tracking
GA4, tags, pixels and offline conversion setup for accurate measurement.
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Ad creative and copy
Scroll-stopping creatives and copy, tested continuously.
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Landing page guidance
Recommendations or builds that lift conversion rates from paid traffic.
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Budget optimisation
Weekly bid, budget and audience optimisation with transparent reporting.
How we work
A clear process from kickoff to results, with you in the loop at every stage.
Audit and plan
We review past performance, competitors and goals to build a channel plan.
Set up
We configure tracking, audiences, campaigns and creative.
Launch and test
We go live and test messages, audiences and offers.
Optimise and scale
We cut waste, scale winners and report on cost per result.
Performance Marketing FAQs
Common questions about our Performance Marketing service.
Ask on WhatsAppWhat budget do I need for Google or Meta ads?
It depends on your industry and goals. We recommend a starting budget on the growth call based on your target cost per lead and the competition in your market.
How fast will I get leads?
Well-built campaigns usually start generating enquiries within the first one to two weeks, then improve as we optimise.
Who owns the ad accounts?
We recommend that ad accounts are set up in your business name so you always keep access to your data and history.
Which is better, Google Ads or Meta Ads?
Google captures people already searching for what you offer. Meta creates demand by reaching the right audience. Most growing businesses benefit from both, in the right proportion.
Ready to get started with Performance Marketing?
Tell us about your goals and we'll show you how Growfiks can help, with a clear, practical plan.